Hi everyone,
my English is not the best especially concerning any legal terms but I think it is necessary to give some comments on the ongoing situation. Due to different reasons we had to file insolvency. In Germany you have to announce when the cash flow situation isn’t sufficient anymore, so we had to act. In the last month we recognized that our sales didn’t go the right directions which is of course as many of you know reasoned in the lack of marketing and advertising. We know that many people out there like our cameras but we weren’t able to sell this fact good enough. This is a problem we have since the beginning in 2009 because we started as a small company that had to finance itself completely.
BUT ! as Geoff mentioned correctly, insolvency doesn’t mean game over. We can still act and do business, but we have to talk about how we do business with the trustee that was called by court. We have many ideas about the future and are currently working hard to find a solution really soon.
I think there are two things that will be important to talk about, first: we will fulfil the orders and the service request we’ll get directly or through our different partners.
Second: I’m sure that we will find a solution so that nobody needs to be afraid about getting accessories or service for their equipment.
As you can imagine, we will not be able to attend photokina with an own booth, but I will be there from Wednesday to Friday and will be happy to meet with anyone interested in person in cologne during my stay.
Best regards,
Johannes
