I'm in the market for a capable video and still camera, was almost going Canon, but now; having a 5D MkIII like camere for 1100 dollars less is really tempting!
I believe that they did this camera specifically to attack the video market... There is a tendency into (photo) forums for people to think about them selves only, their needs or past experience, but makers
still make products to attract (what they believe will be) more customers.Reasons why I believe this product targets (mainly) the video enthusiast (other than specs): 1. The tilting screen, 2. The choice of sensor (24mp) is ideal for video because it uses
exactly 9 pixels for each pixel required for 1080x1920 resolution (there is about 4% difference in image size but this is cropped out), if the user chooses to use the camera in APS-c mode, he then needs
exactly 4 pixels to achieve the same resolution. 3. The camera is said to be
particularly "quiet" for high ISO LL video....The above is exactly the same as 5Dmkiii approach, having a very good stills camera in addition to video, only improves the product's appeal further... Now if one doesn't like "this or that dial", or the body strength, or the FPS, or the resolution, or the flash sync, they don't give a dime in Nikon (and neither would I) and they are right IMO to think so....