Hasselblad users with an H3D/H3DII/H4D did have the opportunity to purchase a spare body when these digital systems were current and Hasselblad could calibrate the existing HxD digital magazine and spare HxD body for UltraFocus.
Hasselblad Bron Inc. is able to perform the Ultrafocus calibration for the H5x and H5D digital magazine in the US.
So... "did have the opportunity" is an an excuse for Hassy not to provide them a "future"? ...Is that what was they are expecting when they first choose the product? ...Did Hasselblad warned them that "they'll be left in the desert" in the future? What if one
couldn't afford a "spare body" in order to buy a Hassy? ...what if he had it planned for today? One thing is for sure... the "marketing boys of crap" that have forced Hasselblad to face disaster must
never appear again in Hasselblad policies and Hassy must turn back and see how they can support these previous customers that trusted the company...
Now, lets just hope that there is a
new start with the H5X... let's all think that things will never turn back and (in parallel into looking what can be done to satisfy H3/H3II/H4 customers) the company will return to a leading position...
My proposals (again):
1. Provide the opportunity for one to purchase an H5D back with an H5X camera (without buying the dedicated body).
2. Provide all the backs of the H5D bodies (especially the MS backs) as "open system - self contained" backs -like CF series was- for older cameras to use and for H5X compatibility... much preferably via an interchangeable adapter.
3. Redesign the lenses that are capable of lesser image circle than film 6x4.5 to be compatible with the full image area.
4. Start designing a (future) H6X that will have a
focal plane shutter build in the body ...a focal plane shutter of new technology that will be fast enough to sync flash up to 1/250.
If you do the (simple to do) above... You'll be back as the leader in photography... if you don't...