I personally was excited because it showed that Hasselblad hadn't abandoned the V-Series completely as they appeared to have done. I as just happy something came out.
Now if we looked at the product, though, the lack of newer tech such as USB 3.0 or the fact that the battery is still external can be drawbacks. Some people would argue that the lack of video is a drawback too. The new CMOS sensor and larger LCD is definitely something to get excited about but for $15,000 US is it enough to get people excited enough to buy? I'm not in marketing or pretend to know anything about Hasselblad's company internals, but I would think, as a consumer, that a $9000 product would cause some major demand for the product while still competing with Pentax and its 645z offering. And as we've all seen Hasselblad isn't usually, if ever, on sale, so it's MSRP all the time, everyday.