Typically with digital downloads of music you pay $.99 per song or approximately ten dollars per whole album. There are typically no or very minimal discounts for purchasing the entire record. There little or no financial incentive to buying the whole package. Comparing that to imaging software, it's a very different picture. You're getting a massive discount by subscribing to the entire master collection of Adobe apps. If you were to have ala carte pricing freely on every app, I can't see how they could price each individual app low enough to make sense from their perspective. You want seven apps at ten bucks per and you're already way over what the master collection is. It makes more sense to get a package that might have a few things you might never need but is still a great deal for the ones you do need. It does seem like Adobe could structure more package options, but maybe it doesn't really make much sense given what the current options are. For the people like Chez who only want to use one or two items, and those happen to be Lr and Ps, you have that. For the rest, it's not really that much more to get everything and have it available. The thing is, is that you can never say never. I see a lot of people saying they'd never use this or never use that, but once they have it available and try it, they don't want to go back. I can say that about Premiere, Audition, Illustrator, InDesign, Fireworks and of course Photoshop, as well as a few others that escape me right. But then, I've always been about way more than just taking photos.