Greedy camera companies

[PeterAit]

Rather than $1200, would you have paid $1218 or $1220 for the camera if it was bundled with the DVD?  You were offered an option and a choice, which many consumers appreciate. These are profit-making (or 'greedy' if you must) enterprises after all, and price-point vis a vis the competitive landscape, volume, and margin are under constant scrutiny.

Perhaps they should offer the body cap, strap, battery charger, and instruction manual as extra cost options - whaddya think?

[mezzoduomo]

Perhaps they should offer the body cap, strap, battery charger, and instruction manual as extra cost options - whaddya think?

Well, I get your point, and there is clearly a limit to 'ala carte'. But if I could pay $1190 for the body sans strap, I would do so every time. I have a box full of unopened factory straps. 

[PhotoEcosse]

My old OM-D EM-5 came with a printed "Quick Start" booklet and the full manual on CD. I thought that was a reasonable level of instruction for them to provide with a new camera.