I see from their website that Sapphire is AMD's distributor for the FirePro line:
"October 2013: SAPPHIRE is appointed the AMD FirePro™ Exclusive Global Distribution Partner."
So it looks like that's the only way you can buy the card now.
Jim
That's probably a good thing. ATI, and later AMD, did not sell Radeons. They sold GPU chip sets to third-party manufacturers who built and sold Radeon-based video cards. The manufacturers included Sapphire, XFX, Asus, Gigabyte, MSI, Biostar, Gainward, Diamond, HIS, PowerColor, Club 3D, VisionTek and Force3D. It's difficult enough to pick a card with the right specs without worrying about the card manufacurer's quality control or individual quirks.
With the FirePro, you know what you are getting. My concerns are buying a reliable card and one for which driver support will extend through the next round of software upgrades.
Thanks again,
Ken