Edmund -
You're incorrect that "no customer likes to live with" the P1 solution. The vast majority of our sales occur on Phase One 645 bodies, though clients have the option of numerous other systems, including the Hasselblad.
Now don't get me wrong - I'm not saying it's the worlds greatest camera, but I am also not saying that it is the height of Phase One's ambitions (in terms of camera systems).
I will respond by saying all of this is early in the book and I believe that your perspective is pre-mature in terms of how the story will continue to develop.
I don't know about your Microsoft perspective, but I don't see the same situation at all with Phase One anyway. It may appear that way to you, but Microsoft has shown their business strategy for a far longer period of time than Phase One has had investment into the Mamiya company. Phase One has generally achieved in their segment by having superior products and technology - the Mamiya camera is not their legacy nor their crowning achievement, it is a starting point to a sustainable digital platform. While they have turned it around since then, at the time, it was hard to imagine how sustainable DHW might be. And those were the options at the time.
I think Phase One did well with the hand it was dealt - and we'll see where they head in the future, when it comes to camera systems. I of course know nothing - but it wouldn't surprise me to see surprises.
Steve Hendrix
Capture Integration
Steve,
The question here is what "likes" means
Would Phase have far greater sales if there were something not better but plain good? Would MF in general fare better if there were an MF camera that had the abilities of a C or N, upscaled, with all the bells and whistles in focus, looks, lenses, accessories?
At the moment I believe people buy MF mostly because they like the files, and tolerate the limitations of the cameras and the aggravation of high back/system prices. To the contrary, a lot of us buy dSLRs specifically for the features of the cameras and the genuine pleasure one gets from using them - think of the wonderful look of the Canon super-telephotos, the wide range of primes and stabilized zooms, the speedy and mostly spot-on of focus and follow-focus of the pro SLRs, the frame rates, the bright finders, decent review screens and ability to shoot in the quasi dark. And the low prices of some prosumer models. And then we accept that the files from the dSLRs have limitations. I don't think anyone here in this forum would claim that a Mamiya and a Canon 1Dx are closer relatives than a Sausage-Dog and a German Shepherd.
Frankly, I have no *need* for MF, and I suspect that with the ability to stitch with Canon shift lenses, and the D800 and A7R out there only about 5% of the pros and 5% of the amateurs at most feel they *need* SLR-MF (not tech cam). So the question is how many of the other 95% will buy an MF camera, and how many of the total will go Phase, H, Pentax or Leica in body. And then if you do the maths again you see that if people hate the cameras then the choices of the 5% who feel they *need* the files are determinative, if people love the cameras the choices of the other 95% who buy what they like make the market.
YMMV
Edmund
PS. Put me in the camp of the 95%. I have no *need* for MF. And I had MF and opted out of MF because the price/feature/bother didn't make sense any more. The files were ok, the experience was not. I would really like to use MF again if the price/feature/usability combination were acceptable.