Hi,
I read a lengthy interview with Hasselblad's CEO at that time the closed the system. He essentially said that the earnings were in the backs and not in the system. Farther, they felt that they could choose a smaller sensor and optimise the system around it.
That of course made Phase One a vendor of MFD backs with no camera to put their backs on. Phase made the decision to make a controlling investment Mamiya, which was a bold decision for a small electronics company. They could go with the Hy6 instead, but that was not their choice.
It seems going into Mamiya was a successful investment.
As a side note, rumour was that Phase One tried to acquire rights to Contax 645 manufacture and tools set, but negotiations were not successful.
I would like to see Hasselblad surviving, I don't thing it is history is where they belong, but we live in a world of harsh realities, a company needs significant earnings to survive. In a real world there is need for a lot of R&D so just reaching break even is not enough to keep a company afloat. But it happens that companies that have not made earning for a long time can come alive again, Leica is an example of that. But, Leica also developed a new camera platform, new lenses, paid for development for a new CMOS sensor and also bought Sinar. They expand, may be needed to survive.
Best regards
Erik