Lower is better according to Karl Lang! Why? Any ambient light that strikes the display affects your perception of black. Short of bumping into the furniture where your digital darkroom resides, you can't go too low. This isn't the print viewing condition part of the equation! When you're soft proofing and are also viewing a print, it's probably impossible to have no ambient light so try to keep it from getting anywhere onto the display if possible. With the print viewing booth off, lower is better.