Thanks!
I don't know any 'secrets', so here are the details to this image:
Canon 7D
EF 70-200 mm, f/4.5, 1/400 s, ISO 200
camera neutral settings
In lightroom, cropped for 8x10, added a bit of contrast, lowered highlights, raised shadows, adjusted whites and blacks, added clarity and a tiny amount of vibrance. I sharpened to 60 with masking, and added luminance noise reduction. That's it.
Bob