I was speaking of the M Series, yes.
I'm not seeing Leica strictly as a fashion statement. But there's no denying that the company itself sees itself, at least in part, this way. Just look at the special edition Ms that have been created in conjunction with fashion manufacturers. It speaks volumes about where the company is positioning itself.
Not denying that shooting with a Leica is a fun or pleasurable experience. For many, it is a great (if limited) instrument to capture images. And the lenses are uniformly excellent (unlike the Japanese manufactures who cater to everyone from pros, to prosumers, to casual snap-shooters … with optics that reflect that).
I guess what I'm saying is that while Leica is relevant as a maker of luxury instruments, it hasn't been particularly relevant as a camera manufacturer, per se, since about 1970. I would like to see them change this. But it will require designing and building a cutting edge camera that caters to photographers' needs first and foremost, and rich collectors second. The M3 was cutting edge for its day. Leica haven't topped that relative level of innovation since.