That being said anyone getting too excited about the "unknown" of it seems to be a bit much since its the same damn camera as the Hasselblad and PhaseOne cameras based off of the same damn Sony sensor (which will also be in the Sony MFD mirror-less camera if they actually make that a la the rumors). So basically all that leaves us with are the hardware specs and the image processing algorithms to get excited about...
I would propose that in addition to "Hardware specs, image processing algorithms" are other important factors like:
- price
- color look
- lens quality
- lens look
- long exposure performance
- sync speed
- warranty/service
- availability in rental
- knowledge of techs/assistants on a particular system
- buffer depth, shooting speed consistency
- tethering speed
- tethering stability
- tethering features
- autofocus speed/consistency/features
- availability/performance/quality of live view
- performance in diverse weather/temperatures and sealing
- quality/type of grain rendered at a given ISO (NOT guaranteed to be the same even if they use the same base sensor)
- ergonomics
- compatibility with tech cameras
- compatibility with view cameras
- on camera features like focus mask
- user interface niceties like customizable/movable grids/guide, customizable exposure warning
- other features like WiFi
Some of the above list will favor Phase One, some will favor Leaf, some will favor Pentax, some will favor Hassy. The sensor is an important part of a camera, but even regarding image quality it's only part of the story. And image quality is only a small part of the overall story of how a camera does or does not work for a particular application/person.
See also my article on the
IQ250 Origin Story.