Suits me okay. I love EVFs. But I know I'm probably unusual amongst the enthusiast crowd in that I don't care much about sensor size. Not that I don't care at all...but not much. I just bought a friend's Leica M8 (the 8.2 version), after some dithering over how much time & energy I want to put into yet another system, which means I now own interchangeable lens cameras using five different sensor sizes and two different aspect ratios. For me it's about the optics, and in this latest case I have a lovely set of rangefinder lenses that are clearly happier with the M8 than any other camera I own.
I've got nothing against 24x36mm sensors. But IMO the "full frame" (despise that term) push has more to do with marketing than the genuine needs of photographers.
Companies talk about the camera quality, the experience, or the bond, as much as you can bond with an machine.
It's all the use catch phrases, Full Frame, (what is non full frame?), megapixels, 2k, 4k, 8k.
Now the medium format guys are pushing cmos, which is funny because they spent a decade saying how their superior ccd technology produced a superior image and cmos was c__p, just like earlier large detailed lcd screens were not possible.
Lately, it's been the opposite.
I find the Pentax more alluring and also the Hasselblad H, but maybe because they are different, but what do I know, I'm still using contax and phase Plus backs and doing fine.
I'd rather use my R1 REDS than a new Epic, (and it's not costs), just the look of the file. Though I love the Olympus and Leica because both companies have a history of unique cameras and you don't see the same CN logo everytime you walk through times square.
I do hope Sony comes out with a medium format camera, because I think the fun part is the Sony lens list. I guess that have A, DX, FE, then meidum format lenses, probably called AXL. (I think I have that right, but I don't have a score sheet).
That's going to be fun watching the local dealers keep up.
To me the only gripe with Sony is they are the poster child for the consumer electronic upgrade set.
How long has the A7 been out, an hour? Now they're talking about a 4k A7, next will probably be a 2k a7 XL, then a 4k a7 XXL, then a . . .
Edmund Ronnie will be happy though, because this will probably give birth to a Casio or Samsung Medium Format Camera he can get for $600, sorry 900 euro, or 3,000 French Francs.*
*Edmund, You have been hiding all those Francs in the wine cellars of your Chateau, just waiting for France to bail on the E.U. . . . right?