According to sony rumour sites they are bringing out their own camera based around the 50mp chip. While it's just a rumour they do have a partnership with zeiss who have experience with lenses for such a system so it's perfectly feasible that they have something in development. What shape or form that takes is just guesswork.
At this point do you call it medium format?
What I mean is medium format really came from 6x6, 6x7, 645 film cameras that were retro fitted with digital sensors that almost . . . then finally filled the frame.
Now with the cmos sensor they're going smaller again, so if someone comes out with a complete new camera, maybe even mirrorless, then is it medium format or is it just a larger digital camera?
I don't really see the Leica S2 as a "medium format" camera. If so then to me it's just a modern version of a Pentax 6x7, kind of a big 35mm camera.
Anyway.
I also read that same rumor and Sony said they're camera wouldn't compete with the standard medium format customers. I don't know what that means, other than they might go mirroless, or maybe they just go so low in price that it doesn't compete on a price point.
Regardless, I'll bet that Phase camera Yair linked to is referred to it's users as just "a camera". Can you see guys that are assembling a spy drone to say, hey Harold, don't give the the dslr, give me the Phase One Medium Format Digital Capture Camera?
IMO
BC