Horses for courses I guess.
That implies this horse can run faster on a specific course than it's less blingy cousin.
I for one strongly object to "special editions" which add no actual features/value/distinction other than exclusivity/styling.
But for the sake of argument let's tell a story about Bob the photographer.
Bob sells prints. His prints are fairly expensive. They are unusually well made, and have beautiful color, great tonality, and are printed on a very durable and long lasting paper. Bob usually sells his prints to professional decorators for inclusion in high end hotel lobbies and CEO's offices, but also sells a healthy share to very rich collectors. Bob gets approached by a Chinese dealer that says he can sell 99 of his most expensive prints for twice the price, if only Bob puts his signature on the back, tags it with a limited edition number, and delivers it in a special packaging. Should Bob say no?
My view is that he should say no - offering something of his for more money without any actual increase in underlying value is demeaning to the customer and erodes brand value. But I can also definitely understand why Bob would agree - especially when the whole thing is very transparent (i.e. the customer knows it's not better, it's just part of a limited release).
