Absolutely. All the world's best photographers use IQ backs exclusively. If you don't have an IQ you are not one of them.
Let's not discuss the Hasselblad. What a waste of time to think that anyone other than Phase can make a useful medium format camera back.
Edmund
Weren't you saying the other day that the world's best photographers all moved from medium format altogether and are shooting Canikon now?
Anyway, ignoring that one cranky post, it's priced just about what I thought it would cost. No surprises there.
One thing though, there's a sample image on the product page and the colors in it looks really nice. Could be after heavy processing; could be that Hassy has managed to get nicer colors out of that sensor than Phase. Will have to wait until they post their samples.
A pity that Hassy doesn't post RAW files, though.