4:3, but just this weekend as I was shooting I was beginning to wish for a 3:2 ratio. Started with 35mm, so it is something I'm more comfortable with. I usually leave my cameras at their native format to get the most of the sensor.
Personally, I like 4:3 for portraits and certain subjects, but for sports and landscapes, I think I prefer wider, so at least 3:2.
I do shot a TLR with a 6x6 size, so square is fun to do.
EDIT: I should add, if they boosted the megapixel count up a bit to 24mp or more, I would have less issue trying to shoot other formats on the camera.