Have Hasselblad lost the plot ?Seriously, a re-packaged Sony A99 for over 11K ??…Sack the marketing department.
Hasselblad CEO Ian Rawcliffe said: “Our Lunar mirrorless, interchangeable lens camera range embraces all the advanced technology found in top DSLR models and each unit in this latest Limited Edition version is offered sequentially numbered.”“This is a unique opportunity for a very small number of discerning photographers who want high-spec shooting capability linked with matchless Italian craftsmanship in a point and shoot camera, to invest in a photo-capture icon,” he added.
The new CEO is stuck endorsing the existing product line. They can fix the brand after they unload these albatrosses.These cameras are sequentially numbered people! Those numbers are engineered with Swedish precision.
Sony must be about to release a ludicrously *underpriced* version of the H5! Nothing could be clearer! $2K, max!