If Sony is making anything with their new sensor size I think the most likely is a luxurious RX1, like "RXm" or something, ie a fixed lens 44x33mm compact with excellent Zeiss optics aimed at amateurs as a travel / walk around camera, price maybe $6-8K. I think such a product could work. Sizing up the RX1 is probably not too complicated, ie for quite low development effort they can make a camera which don't need to sell in very huge numbers to go around. Making it a system with interchangeable lenses is a whole different thing. An RXm could be a one-off camera (if it sells badly, don't make another one), while a system needs long term planning and investment.
A digital back you can attach to anything (Sinar style) does not make sense coming from Sony. That's something a small player with a real passion for medium format photograhpy could do. Sinar is the closest in mindset, but they're into the very narrow tethered-only studio view cam territory. Getting digital back supporting electronics (screen, live view etc) up to a level that Phase One has and any large DSLR manufacturer like Sony/Canon/Nikon can do at a whim is not easy for a small player.
Sinar had backs for field use before (75LV etc), but their back displays were the worst on the market and I guess they chose to just drop that segment rather than trying to get up to speed, just too much development effort.
Hasselblad has a similar problem now, their digital back platform is not strong enough to provide a live view of the quality Phase One can do, ie 20-30FPS easy to move around etc so it can actually be used for focusing and framing in almost any light condition. That's why their 50c will not have live view on the back. Remains to be seen how long time it will take for them to modernize their platform so they can provide a digital back user interface that a CMOS sensor deserves.