Canon has been busy releasing new video cameras. Medium format is probably not much of a moneymaker business for either Sony or Canon. I don't know how the deal went through with Hasselblad and Sony but I doubt that it was Sony that approached Hasselblad .
I doubt if the deal with Sony ever reached the head of the sales department of Sony...
maybe it was some clerk that signed for …some dousines of sensors annually!
What is the life expectancy of the "lunar"?
Jokes apart, the sales are expected to be ….Stellar!