Somehow I got a bad feeling with the canned profiles they will include as downloads. Maybe just the ones they can get from the manufacturers that off them for free. For those of us who use non-OEM inks then what? Plus, there are a lot of sundry paper sellers out there that they will have to support (PremierArt, Inkpress, Canon (Canon, Canon II, Canon II N), retailer's brands like Freestyle's Artista and Calumet's house brand, and ones who change their paper types often, etc.).
Packaging the printer driver is good, although Qimage may be less troublesome should the printer company change the driver or printer firmware which would mean Printao 8 might have to alter theirs too. Qimage could remain the same as the driver is independent. I don't think Qimage is threatened other than this being for Mac, but if Qimage had a Mac version.... I do prefer Qimage's print-sharpening over Adobe's or some other RIPwares too.