If you think that SONY is their single largest shareholder, with a full presence on the board, then perhaps, just perhaps their 'confusion' might be a consequence of someone else's (different) agenda.
I can't see how SONY, with the impending release of the A7 / A7r, and their presence in video, would have welcomed any MAJOR threat from Olympus. As long as mft remains a side show supplementing their FF offerings, then .. up to a point - yes - but no further. This is corporate Japan.
If that's true, then that's just sad and leaving a great photographic company hobbled and money on the table.
On another thread or two or three, this is this talk about less complicated, more camera like cameras and if anyone here ever worked the original om series film cameras you'd know how wonder small, light, full featured and useful those cameras were.
Olympus is not playing follow the leader (see omd em5 and em1) and look how close the new Sony looks like it. The difference is Sony to me say TV and Olympus says camera.