Thank you - I am working on the basis that I knew almost nothing about video/film before I started last year - and I still don't. That doesn't mean I don't want to learn and that I don't value all the skill involved in doing a 'proper job'. Just that at the moment I only have a limited amount of time - and I ma a slow learner. Perhaps I might get brave enough to post a link to a recent film and see what you guys think.
One thing that will improve your videos a great deal is to work from a script, even if it doesn't have dialog.
Maybe a song with lyrics, or just a story you devise from the available footage.
Way too often video are just a collection of moving stills, set to some music with no real thought on how well the story is told.
Another thought is if you use titles, keep them simple and clean. Look at some very good commercials and videos especially trailers and see what works well in style as well as readability.
Lastly, if you don't have the footage for the story, go shoot it if possible. Too often the visuals are close to a story but something is missing.
Editorial is all about tell an interesting story, regardless of the style format.