As you suggested I looked up pricing.
Pentax 40MP was $10K is now $7K@ B&H
Hassy 40MP H5D new model is now $18K @B&H
Although the H5 is very recent, we seem to have a 1.8 multiplier with the original Pentax price. As I believe the H5 is manufactured by Fuji, and the sensors are similar if not identical, I would conclude that Hasselblad could buy Pentax cameras at retail, stick new labels and a precious wood handle on, resell them and still share $8K in profit with their retailers. Oh, wait, that's exactly the model they are trying for with Lunar and Stellar - buy from Sony, add handle, resell, maybe they're not really loony, just applying a business model which has worked for them, and worked for Leica (Panasonic), but which is now more crassly exposed - after all Leica don't bother to put a crafted handle on their Dlux, they just add ... a label.
BTW, I have been surprised, no shocked, to learn that luxury brands buy in most of their products. Who would have thought?
Edmund
I suggest that the "rich dilettante prestige pricing premium" for Leica is far greater than for Phase One/Mamiya/Leaf. More to the point, I doubt that there is any significant prestige premium for the Pentax 645D system, so that system provides a far better way to assess the prestige premium and the current economically viable price floor for DMF: I suggest comparing Pentax 645D pricing to that of alternatives with comparable sensors from Hasselblad or "Team Phase One".
I agree that Pentax seems likely to continue to be the most affordable medium format option. For the record, the 645D price is currently US$7,000 for a body with 44x33mm, 40MP sensor, though that likely reflects the significant "price aging" typical with a three year old model: the original release price of US$10,000 is often a better predictor of the release price for a subsequent model.
