Innova: "We do not add any OBA to the IFA-36 product." & "However, it is a naturally occurring property and not a result of the addition of OBA’s."
Answer: No difference to me whether the fluorescence is out of the way added, or if it comes along with the materials and design used. Yes, the "A" means additives, but I think the common understanding of "OBA free" is that the printable side doesn't fluoresce, and spectral bare white measurements will be the same whether UV is present or not. (M0=M1=M2, for spectral reflectance).
Innova: "I am certain what he sees is on the backside."
Answer: Nope! Surprisingly, the front fluoresces more than the back! Check out the first graph (the front) with a big difference in whitepoints, versus the last graph (the back) with very little difference. (The graphs are even to the same scale.)
Innova: "The canvas is a cotton-poly blend. Synthetic fibers, such as the polyester threads in the canvas, have fluorescent properties. All polyester threads have this property, not just the ones used in canvas. If you test every cotton-poly blend canvas in the industry, you will see this."
Answer: Totally false! Every canvas I've used has been a cotton-poly blend. The other ones I've used that say they're OBA free don't fluoresce on the front. (Lyve, Crystalline, Black Diamond, and Canon Graphic Matte.) Even if polyester threads have fluorescent properties, then other cotton-poly canvases that say they're OBA free are doing something that Innova's isn't.
Innova: "It’s fluorescence is very low compared to the OBA’s added to bright white papers."
Answer: Agreed! I said this first, in my original post: "It's a lower amount of OBAs than many have, but still there. (Bunch of patches have 2.5 dE2000 M1 vs M2.)" Heavy OBA materials are going to have much bigger dE2000's. I think it would be fair to call this a "Low-OBA" canvas.
Innova: "Since it is only on the back and covered by a gesso layer and then the ink receptive layer, it will have no impact on color shift over time."
Answer: Again, the print side fluoresces, so this is inaccurate.