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Author Topic: Getty Images' Jonathan Klein: "We need new economic models"  (Read 1189 times)

Isaac

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Getty Images' Jonathan Klein: "We need new economic models"
« on: September 16, 2013, 11:57:36 AM »

"...falling prices and for destroying the market of photography. How does Getty respond to this?"
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Rob C

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Re: Getty Images' Jonathan Klein: "We need new economic models"
« Reply #1 on: September 16, 2013, 01:39:03 PM »

"...falling prices and for destroying the market of photography. How does Getty respond to this?"



I guess the answer is that it has become a business - I use the term loosely - for the very young who know not the days of the 50% deal. Digital is a red herring to the arguments surounding then and now: film and processing costs were never a problem to the pro user. Agencies used to copy the better shots (from those culled rigorously from accepted submissions, I might add) onto 4x5 and ship them all over the world to their branches and sub-agencies... And still make the huge profits that enticed Getty to buy in the first place!

I'm not sure that too many professionals made a living from stock alone - I certainly could not - but it undoubtedly made the difference between a good year and a so-so one. And that wasn't a bad thing. And best of all, it even looked like it could one day be my second pension! Huh!

Rob C
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