Nope only a complete numpty would say say that.
I was being somewhat facetious to make a point. You seem a bright enough fellow but I'm not sure that you read much outside of your subject area, you'd have noticed otherwise.
No you were trying to make a point by positing something that would not actually be said by anyone sensible. So not actually making a point, simply saying something daft.
My academic background is science, with some ancient history chucked in, I practice in the arts, have competed in and have taught sporting activities/dance. I also read a lot, about all sorts of things, so not sure what my 'subject area' would be exactly. Not that it even matters as your point was well pointless.
4bn online? So what. We have heard it all before, A decade ago we were told that it would all be online by now.
I don't think anyone sensible has said that. Either way over 10% of sales is a lot of sales [€4billions worth in fact], particularly as not very long ago it was 0% of sales.
so images fill screen with no distracting chrome.
No, just uber distracting white.
Does the 'fill screen' part confuse you?
Do all those photographic prints with borders disturb you too? I imagine you may have a seizure if you ever went into a photography gallery with all those prints made on white paper, with white borders and maybe even white matts - 'The Horror!'.
I am now thinking of almost white text on a crisp white background with images only 10 pixels wide with a 2 pixel white border.
So how's that going to be read on a mobile gizzmo?
Well rather obviously as well as it can be read on a 30" monitor, with extreme difficulty. Duh!