Personally I'd been wondering for many years as to when the subscription model would appear. Software companies only made the profits they did because it was a new marketplace and it was inevitable that once products matured and upgrades stopped being the must have purchases they once were, companies like Adobe, Microsoft would have to either come up with new products or get people to subscribe or rely on brand new customers to make up, but as current customers will also be retiring/dying etc, they'd find revenues would diminish considerably.
This may mean even big software companies could go under which would be an even worse situation than the subscription model.
The problem with subscription is threefold - firstly the price as ultimately it costs more.
Secondly very, very few people will genuinely use more than two or three of the programmes, so the bargain you get all the software for £** isn't quite the bargain it at first appears.
Finally - the exit strategy, there needs to be one as change of circumstances such as say retirement means you loose access to your work with the software you paid an awful lot of money for.
First issue has been partially addressed with a $10 price for two items, let's hope price is equitable in say the UK or Australia where things cost a lot more for no extra anything. [And apparently it is
]
Second problem would be sorted by saying 2 main progs cost **, 3 cost ** and whole suite costs **
Third problem is the real biggie - this has to be sorted if Adobe wants everyone to buy into the CC model. The most obvious/sensible solution is that after ** many years you get to keep using your current version with no more upgrades and if you start to rent again then the clock starts from zero once more.
