How to make a utility spend millions in your community fighting innovation

[Rocco Penny]

A good way to infuse millions into the local economy.
The business model works well.
Prove a better system, then PG&E or whomever will fight the proposals tooth and nail.
Millions in advertising alone.
Probably photo work as well.
http://www.upworthy.com/a-bunch-of-young-geniuses-just-made-a-corrupt-corporation-freak-out-big-time-time-for-round