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My favorite parts of this image are the repeating circles: The globe head of the ad figure, the un-lighted globe on the street light pole, and the lighted globe on the pole above the W. The nicely balanced repeat patterns of the crane across from the windows are added interest. I even enjoy the way both the globe-head figure and the bottom stair-step top of a distant building point at the W. The sunset is the whipped cream on top, finishing off a delicious image.