Hooray, another wise move
That's really not a fair statement.
I guess it's easy for me to say since I don't own a h3d, but nobody services electronic stuff forever. I'm amazed my p21+ and my p30+ are even allowed in Phase One's software and that they continue to improve their files. OK I guess I should say real lucky.
Anyway, the high end market . . . actually the market for all cameras has taken a hit in the last couple of years. The camera of choice of the millenials and their parents is a cell phone and those amateurs that use to load up one roll of neg film a week in their Bronicas, Blads and Nikons kept us all in professional equipment.
Lately Hasselblad has taken a lot of heat for the lumina and in a way I can see some of it is justified, but they're just pushing for a market that a lot of companies is going for. I saw on the Wall Street Journal Yesterday, $5,000 lingerie with real gold stitching. There market is Russia and some of the Arab states. I would imagine that is the same for the lumina.
The only thing I can really fault hasselblad for is their software. It's not bad, it's not great and honestly if you buy an h5d at this point it really should be great.
Other than that, they're just trying to turn a profit.
What I find more interesting is the fact that a large percentage of the younger assistants I work with all want to shoot some kind of film camera. I guess they feel they missed something (maybe they did) and film cameras are cheap, but their next choice is a cell phone.
That can't be good for any of us.