Still can't fathom why the 28mm focal length gets so little attention, and no respect!! For landscapes - particularly mountaineering - its been been my favorite focal length, beginning with the amazing 50mm (28 equiv) lens for the Mamiya 6. 28 mm to my eye trumps the seemingly more popular 24 mm focal length, the latter almost "too wide", with more obvious/artificial shrinking of distant structures (eg, peaks). 28 is wide, but just barely, and seems more "natural" than the more blatantly wide 24. Its been great for me for street shooting and general travel use as well. Even more puzzling is the apparent paucity of really good optics in that focal length from many of the major brands, who seem to produce better lenses at 24 or 35 mm lengths. 35 mm is a great length too, so perhaps combining that with a 28 for a kit leaves two focal lengths which are perhaps too close. Finding a great 28 has always been more difficult. For me, the GR is a dream come true. Nikon choose 28 for its GR equivalent as well (coolpix A).