Software isn't X-rite's strengths.
After rummaging around the factory service menu of my 32" Samsung HDTV entering a code number on the remote I found online, I can understand why it would take some sophisticated software to tune the internal electronics of a display.
That service menu was an endless series of nested color/gamma/WB adjustments that seemed to go on forever. Guess whatever Samsung used at the factory to tune the darn thing did a bang up job because when I calibrated and profiled it with the ColorMunki Display attached to my Mac Mini, the resulting RGB video card LUT viewed in Colorsync Utility was a clean, flat line with no wrinkles on all three channels. I've never seen that happen on the four 8 bit internal LUT computer displays I've used past and present.
So yeah, I'ld have to assume software is king when it comes to tuning electronically proprietary internal 10 bit LUTs on a display.