Unlike Ray, I get jewelry, although I don't wear any. People have been decorating their bodies with jewelry ever since the Cro Magnons took over, and maybe longer than that. And, an expensive watch is just that: jewelry. Nobody cares if it keeps time. You want to know what time it is, you look at your cell phone. People see jewelry on you, they're generally not inspired to ridicule. The thing about the Hasselblad bling cameras is that they *do* inspire ridicule. Some super rich guys says to his assistant, "I want a compact camera, but get me the very best." The assistant translates that as, "the most expensive." The rich guy wouldn't buy it if he knew he'd be subjected to ridicule, but then, he wasn't choosing it. My only objection to Michael's commentary is that he didn't write "wretched excess" correctly. He should have written it as "WRETCHED excess." I have several excessive items in my personal collection of worldly goods, including an SUV that goes from 0-60 in 4.9 seconds, but at least it looks the same as a much less expensive model that goes from 0-60 in more like seven seconds. So though it is excessive, I don't believe it is WRETCHED. The Hasselblads are truly WRETCHED. They don't make you look affluent, they make you look dumb.