There seem to be two separate issues here: the survival of Hasselblad as a credible manufacturer of world-class photographic equipment; the right or otherwise of anyone, rich or not, to spend his/her money as he/she sees fit.
I agree that shutting down the 500 Series was painful, and having written that, it's notable that though I owned two, I did not replace them even though I have often bemoaned the fact that I no longer own a single one. I'm afraid that when sentiment and memory of wonderful equipment is tested against the reality of contemporary opportunity as well as availability of processing services, digital can't seriously be challenged.
If there's a real question mark hanging over the head of Hasselblad, I suspect that it isn't much to do with bling or anything similar, but more a realisation that MF as a digital format is unlikely to see any worthwhile advances in sales revenue. I think that the heights of possible/sustainable pricing have been scaled, and that diminishing returns is the message the accountants read. They are seldom crazy, passionate people acting on hot, artistic impulse.
Some professionals are able to indulge themseves and buy a lot of equipment that may be overkill to their real needs, but I imagine that a majority buys the minimum that is required, as did I, never having been one to collect stuff for the sake of it.
Watches etc. Making the point that a cellphone also tells you the time is silly; so, too, does a town hall clock. In my case, a cellphone lives within a pocket as nothing more than an emergency communication possibility, and if I need it I switch it on. I detest the very idea of being constantly open to anotherís sudden impulse to ring me about something in which I probably have absolutely no interest. Especially when itís another company trying to sell me an alternative telephone package, which counts for about 80% of my incoming calls. As a camera, itís been useful as a means of telling a plumber the type of tap that needs replacing. Apart from that, it has produced pleasing shots that I inevitably wish that Iíd snapped with a real camera.
It seems to me that those who object to fine watches are those who canít buy them or simply lack the aesthetic vision to appreciate them for what they are: beautiful pieces of mechanical and sculptural art. So what if they cost ten, twenty, a hundred times the price of a Casio? Thatís called individual choice. Another thing to remember is this: there are many fine and ultra-expensive timepieces out there, more expensive than Rolex, but itís been my experience that the Rolex family has that certain je ne sais quoi that the others lack. You see more golden Rolexes on marina arms than anything else. In a way, itís branding, too.
Live and let live. Somebody wants to buy something thatís the object of someone elseís mockery? Fine; itís their choice and their pile of bucks; why grudge them their purchase and the seller his sale? It affects you not a jot.
Liberation is the freedom not to worry about otherís needs or desires.