Well, for a program Adobe never meant for photographers, they have certainly been willing to promote it to and with photographers, at trade shows, user groups, book authors and in their advertising, as well as the tool sets within the program itself-dodge and burn, lens correction and HDR tools, to name a few. A little facetious to say we should just be happy with what we have and stop expecting the company to care about the millions who bought into the workflow they happily sold us.