Whatever it is, it will be much better than any one elses' including us.
Forgive me Mark, I hate to quibble, but it does not matter if their data is "better" than anyone else's. What matters is whether the data is good enough to make rational decisions, and whether they want to believe the data they've got.
Judging by the recent statements coming out of Adobe one has to doubt whether the correlation between their perception of what the data is telling them (or at least the version they convey to the greater general public) and reality actually exists. Or, to put it another way, do they really think we're going believe some of what they're saying ? I remain sceptical since much of it seems 'spin' to back-up what they believe, or what they want us
to believe. Let us just hope that the reality of what is going on behind closed doors bears little or no relation to their public pronouncements.