BC's website says:
"Our proprietary products are very expensive to develop, manufacture and ensure quality. If we sold them through traditional distributors, our products would hands down be the most expensive on the market. Instead, we employ a a manufacturer-direct business model that bypasses the middle man and empowers us to provide you with first class, state-of-the-art products at competitive prices. It also allows us to deliver direct, unprecedented service and support for our products"
BC Vibrance Rag is twice the price of Epson Exhibition Fiber. Holy Cow!