Your answer is more obvious than my question. Let me ask it this way. Why is it more profitable for BC not to use retailers. Why does this business model work for them and not, say, for Hahnemuhle. Do they have the canvas paper market cornered, is that it? Just curious.
Dunno. My guess would be that the BC products - which I think are truly excellent, specifically the Lyve canvas - have a devoted and increasing following. Selling direct gives one so much more profit than selling wholesale, so I reckon the company decided that fewer sales at more profit was better than more sales at less profit. But, when push comes to shove, does it really matter?