I thought that's what they were for? Or were you thinking dentists and stockbrokers?
I've seen a lot of people that were amateur photographers carry non M cameras. They may not know every F stop, or how to processes a file in 12 layers in photoshop, but they like to take pictures and they like fine equipment. Love it, or hate it, a lot of people that we call dentist and investment bankers, still enjoy photography, some very much and love the thought of the traditional Leica name.
Making a faster constant 12 to 25 or 24 to 50 constant F 2.8 lens would have been nice but been a big lens. My 12 to 35 pana lens is big and it's made for 4/3's. I don't think that would have made a great carry around lens for that camera.
Leica could have also made fast primes in the 1.8. 1.4 range but that doesn't make a single carry along camera.
Also the days of format are not as important as they were in the film era. I like larger formats, they have some great advantage, but really, the proof is in the lcd. If the image looks good, then format is forgotten. I just received my omd with four fast primes, from 12 to 75 and in ten minutes I forget it's not a traditional 35mm full frame format. The 75mm is a 150, the 12 a 24 the 25 a 50 and once on the camera I never think about conversion factors or anything other than the image.
Overall, the new mini it's not a camera I think I'd buy, but it's not a bad idea and I am sure the people that buy it will enjoy it.
I hope Leica does well with it, real well, because it helps infuse cash into their other lines.
Still, I find it interesting that some man people love Leica, so many have the opposite take. For me I learned photography from the old Leica Manual I checked out of the Library a billion times, so maybe I'm partial.