Atomization of Services
Yes, you read that right: a-t-o-m-i-z-e, not automate. As in, breaking down services into ever smaller micro-events, which can then be purchased via micropayments. It is the trend in on-line services, pretty much started when "personalisation" became in swung years ago, and probably reached its apex when Steve Jobs convinced the music industry and the world at large that we should now be able to purchase individual songs and compose and combine our own albums.
Because we do not all like the same songs,
or need the same software.
What part of that trend does Adobe not get?
Instead of creating a few core-apps that are free to use, and a whole lot of satellite functionality at microprices, possibly on a per-use basis, so that you only pay a fair price for what you actually want or use, instead of microservicing, they decide that we all fit an entire suite based on subscription.
Oh, wait. They actually enabled individual app subscriptions? Gosh, what a revolution. They are truly caught up in a corporate centric thinking that is detrimental to their future survival. 50 years of marketing 101 have taught us this: Do what is in the best interest of the client, and you automatically do what is in the best interest of the shareholders.