Scroll down to the second page where it lists product classifications for "Digital Media". It comprises a ton of obscurely named software I've never heard of or used as a photographer. Clearly Photos/Videos is not just what "Digital Media" stands for. Adobe is getting knee deep in servicing corporate workflows with their software. Look at all the weird names that don't tell you what the software does.
Somebody is using this software and they don't seem to hang out at LuLa.
You're right.
Whilst most people think Adobe is all about graphics software, that's all changed since buying Macromedia and the other web annayltic companies they've bought.
I've mentioned this earlier in this thread and on others
I don't want to keep banging on about this but.....I spent last week working at Adobe's EMEA digital marketing summit in London. Having seen how this all the AMC products link together with Creative Cloud it's not difficult to see how for some commercial photographers working via the Cloud could make business sense. It could quite easily become a requirement of employment that they provide their photographs via CC.
The key acronym you're missing, and most photographers aren't aware of it anyway, is AMC = Adobe Marketing Cloud
This is a MASSIVE product set that aims Adobe to be the dominate force in the whole of eCommerce on the internet. Just think about what that's worth!
It's a combination of hosting products, web design products, web analytics and lots more I didn't have the knowledge to grasp fully and they all work together via the cloud. Photoshop is just a little image utility on the side of all this. Don't think AMC and CC are the same, the Creative Cloud is just a sub-set of Marketing Cloud.
They're selling this to THE BIG multi-nationals and it stands to make really serious profits for them if they get it right.
Photographers don't matter to Adobe any more, they've served us and pretty much run out of new features to sell us, the only way to get more out of us is to tie people into long term subscriptions.
It really won't make any dent on the revenues if
all the photographers that can, move away from Adobe products, the big money will be coming from the likes of Coke, Nike, Ford etc