It's pretty new and not for everything, but the things it's good for it's really good for. I photograph a lot of concerts for big clients and just did a Gwen Stefani print on it that is friggin' awesome. I've also printed some outdoor wedding stuff on it and I was surprised how the whites still look white when printing on silver. Could just be eyes compensating, who cares, it looks good. Finestra has another awesome paper I like for self mount albums and large prints called Premium Pearl. What's cool about it is the way light catches the facets of the paper, plus it doesn't fingerprint even right out of the printer. That's why I like it for self mount albums, sturdy and has a look that I hadn't seen before.