Processed mostly in LR4.3, only minimally in PS, after culling 87 other shots from the day. Not a landscape photograph, but I welcome comments from the community.
I found your original image lacking in specific focus and too many areas where the light was blown out...sooooooooo, I added a bit of lens fall off to center the focus to the middle sign and jeans and added a bit of gradient fill to the jeans to create a bit more depth and lose some of the hotter highlights.