.......Some companies purposely position themselves to provide solutions only to a small % of the market. .......
Yes Stuck. Just look at reality.
Hasselblad and it's investors made a desperate attempt to get into smaller formats and it was a colossal failure.
Phase One purposely chose to not try to enter such a market. Smarter choice. But the reality is that they are "stuck" in the MFD market.
Phase One has made the smart choice to enter somewhat into other formats through it's software.
They also snapped up Leaf and Mamiya because that is the world they are in.
Another important aspect is brand recognition in the market outside of MF. Both Hasselblad and Phase One
really do not have the type of brand recognition that could carry them into other formats.
The way the gear is marketed is also a determining factor. Canon's and Nikon's etc sell on the highstreet
and sell based on reputations and the shinny logos hanging around millions of people necks.
MFD is sold in a very different manner. Specialized dealers that market the living daylights out of the stuff
and mainly to immediate buyer candidates. This is what is needed to sell this stuff. However this type of
business model is not conducive to growing a brand and expanding into other fields.
Then there is the R+D difference. Giants like Nikon and Canon due to their huge resources put much more development
into products and the manufacturing process. They already work on technology that is maybe two three product generations
away. For this reason they know what the possibilities are and as a result see no reason for entering the MF arena.
Not only do these companies make their own sensors ... they make the type of utra high end equipment that makes sensors.
MFD is in a sense a dead end road. There are two ways it can go. Turn into a dead end back ally or be a posh and high quality Cul de Sac.
Phase is in the high quality Cul de Sac, Hasselblad almost blew it buy building a small Wallmart in it's Cul De Sac and thought that hiring
a fancy shop window decorator could save them.
Just look at the direction of technology.
Phase One comea out with a new back. IQ2 series. Through some endogenous tinkering they have improved long exposure.
Canon on the other hand demonstrated ultra high sensitivity sensor technology, yes still prototype, but technologically
a huge leap.
Then there is the synergy that both Nikon and Canon can get from their growing motion picture products.
Canon will benefit enormously as far as optical design goes with it's ultra high end motion picture lens designs where
lenses sell for $ 30,000 and have waiting lists. We are already seeing Canon lenses being used in front of MF sensors due to their
In the past a Nikon or a Canon might have wanted to get into MF for prestige reasons, but that is not the case any more because their is no
longer the quality gap that there used to be between the formats. Also I think the Lunar project has pretty much killed the glory of MF as a noble
group of MF manufactures. I think it is safe to say that it has also pretty much killed off venture capital interest in MFD.