There may be other, more subjective, factors for using MF. As long as customers buy Hassleblad and Phase One products it is just fine.......
If things were going so well Shriro the ex owner of Hasselblad would not have sold it off.
Keep in mind that Shriro was also the distributor for Hasselblad in the fast growing oriental markets.
If the numbers were there it would have kept Hasselblad. The problem is that the sales of MF Digital
are in decline and the quality level in 35mm DSLRs is growing very fast. New emerging photographers and markets are not already
invested in MFD so they go for high end 35mm DSLR for the most part.
The other problem is development resources and what investors are willing to put into Hasselblad.
I think that the moves Ventiz made are a good indication that they wanted to cash in on the brand and the
Lunar was their big move in that direction. The big mistake was that outside of the pro and small enthusiasts market
the Hasselblad brand does not carry the weight they expected. Hasselblad has been borrowing (paying for) other peoples brands for a while
thus effectively weakening it's own. Pimping the Nex to make the god awful Lunar was the nail in the coffin
for the Hasselblad brand. In the age of the internet you don't
recover from that sort of fiasco very easily.
Shriro in the mean time is doing very well with it's investments in it's See's Chocolates buisness.
Shriro sells 100% of Hasselblad share and makes investments in See's chocolates
It is also very interesting that Shriro is the Pentax distributor in some markets.http://www.seescandies.jp/fs/seescandies/c/