No, IMHO it called problem solving and masterfully done too.
Oh dear; it was meant with humour, implying that comparing a single sheet of film with the possibilities/difficulties of giving it multiple exposures in camera, à la Sam Haskins, is possible, but that doing it with digital capture via many separate exposures is no more a valid claim for digital superiority over that single sheet of film because the digital exposures are, in effect, multiple sheets of film, not a single one.
Never mind, it doesn't matter, not even to Kodak.
Rob C