see that is why he does't get it.. not hip to the shots.. it is about FASHION, and the fashion folks that get it are working on the fashion mag...
if you are over 40 and not a fashionista then you will not get it either..as a still life photographer I remember the day when nyc fashion "discovered"cross processing
then it sweep the country and it's demand seeped down to the lowly still-lifers (or the even more social inept architechual guys) with ad's and editors saying can you do something like that? Lets face it.. the craft of making an beautiful photograph is not as important as we photographers think it is..and when asked by x,y or z to do something in a commercal setting I for one do it. Editorially it is the responsibility of the photographer to me more proactive in putting out there your shot.. after all your name is on it and you are not being paid ad rates.