1. Have you had a situation were your customer has worked, previously, with another photographers and when you start revealing the way your quote system work they decline your services as pointing out that the services of photographers they use before were more convenient for them ( price wise, not quality ). I'm thinking of this scenario because I doubt that everyone out there in the industry uses the same quote system, which will be good as some trend can be established officially within the industry of how every one should charge, and at the same time most of the customers have more or less previous experiences of dealing with this matters and they can compare and chose what will be better for them as a deal.
Yes Nikolay - usually their very first question will be: What's your day rate ?
To which I would reply: Are you calling because you would like me to produce some images for you to use, for some reason or other ?
Because I can't imagine 'my day rate'
being of much use to them at all !!
So if they say they are just wanting to hire someone for a few hours, to take some pictures for them - then they don't really need me. However, if they say they are wanting me
to produce some images, and then provide them with those images for them to use
, then the first thing we need to talking about are the 4 main things that are important to them.
Because that's what the fee will be based on - and since there are more than 100 different ways to shoot any subject - then first things first.
So this is how I work - if they are wanting me to produce some images for them to use - rather than just someone to take some pictures for them to use if they want to.
2. This one may sound a bit silly but I presume is easier when the lighting and equipment is been hired to determine/calculate the BUR as you know how much you spend for it on that particular assignment, but how do you approach this issue if you own the equipment used for the job.
Well, since the images have not yet been produced, then you are really just working-out what it would cost you to produce 'some images'
here - that would, for example, be good enough for standard or normal use i.e. your basic production costs.
Because that's your starting point when it comes to negotiating the fee, before you know what your actual budget is going to be - to produce 'the images'
that they are going to need, to meet their usage requirements.
So there is your basic costs that need to be covered - no matter what - and then there is possibly some additional costs that you may need to take into account, should they require you to provide them with more than just some basic pictures.
Hence the +% part, which is there to help you move up a gear, to meet their additional usage requirements.
Because at the end of the day, it's the amount they are prepared to spend and/or your budget, that will ultimately determine what you can afford to do or even think of doing here.
So first things first - because there are more than 100 different ways to shoot any subject - and you haven't even started to take any pictures yet.