First off, Safari isn't all that hot when it comes to color management.
I don't have any complaints nor do I see any by and large except by those who worry about controlling how their image gallery will be seen by potential customers on their wide gamut uncalibrated/non-profiled displays in non-color managed browsers. The web isn't the best place to build a wide audience and demand for one's work.
Speaking of OS9 and profiles, remember how easy it was to install em? Drop them over the system folder and the OS would put them where they belong. Windows is far superior to OS X, right click: Install Profile.
Yeah, I miss that, but then I also don't miss the extension conflict issues and finally got used to Linux based GUI directory where I can have Safari, Bridge and Photoshop open while I tunnel down from Mac HD>Library>Colorsync>Profiles folder and just drop a profile in and have it immediately appear in Photoshop's menu system without a hitch or relaunch. Go back to the open folder and trash it with none of the open apps choking.
Did Apple give a crap about color management? Yes, in a big way, about 5-7 years ago. Do they now? I don't see any proof. Look at the color management (or lack thereof) on iPhone and iPad.
I don't see anything broke for them to fix except the complaints posted by color management purists and consultants which are such a small audience. And seeing from my own experience in the field the lack of demand for those kind of services in my neck of the woods and by broadcast TV and considering the migration of information exchange away from print to the web, from what I saw of my sRGB images on an iPad and iPod, I don't see the expense and complexity are justified.
Want to match to a Pantone color? No one gives a shit. They're too busy to notice seeing they're bombarded with content overload on a daily basis with the web, TV and what little time they have left for print.
It's been over ten years for this technology to develop and at least it's a lot better than it used to be with off the shelf devices in my experience so I think good enough color match will suffice for right now until device manufacturers get a broader audience who care about color and complain about it. I'm suspecting Apple thinks the less the general public notice who drive up their sales, the less resources they see they have to devote to making it perfect.